engleski

How to correlate the perceived Process of Strategic management and Success in Croatian Large Retail Companies?

Paper offers the new direction of the research concentrated on the retailer’ s point of view on the process of strategic decision-making process about the perceiving strategies in retailing. The underlying idea is that the most efficient way of doing business will offer more probability for retail to sustainably develop. The ways top managers perceive process of strategic management is the approach and the paradigm they choose to lead and manage companies. In case of the large company, top manager directs a large number of employees according to his own perception, attitudes, ways of perceiving the business and the world. Schools of strategic management are the attempt to group the numerous ways of perceiving the process of strategic management. The empirical analysis focused on the Croatian large retail companies and tests the relation between the top manager’ s attitudes towards strategic management process and financial results of those companies they lead and manage. The aim of the article is to help top managers in adjusting their type of strategic behavior closer to the one that proves to have a certain correlations with the good financial results among Croatian large retail companies.

Strategic management; Retail business; Croatia; classical environment; competitive-contemporary school

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