engleski

New energy marketing

Global energy markets run through changes and transformation of business in all their sectors. Environmental problems rise as constant market needs for oil and gas. That disproportion of business goals and environmental-social needs created new energy brands: energy efficiency, renewable energy sources, bio fuels and etc., which becomes familiar and compulsory to many customers in a short period of time. At the same time, new energy legislation, particularly in European countries, put complete energy market in transformation. Energy sector goes through a liberalization that will finally make word ‘ ’ choose’ ’ a reality for each customer on a market. Field and desk research presented in this paper shows how market liberalization represents also a great challenge for marketers all over the world because that transformation hits essential business principles of each energy company and their position on a market.

Enviroment; ecosystems; development; new energy marketing

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