engleski

The Overall Image Of Slovenia Among Croatian Students Of Business And Economics

The objective of the paper is to analyze the overall image of Slovenia among Croatian students of business and economics. Very short, relevant literature review on country image construct is presented in first part of the paper. The second part describes methodology and results of the primary research. The research has shown that Croatian students of business and economics have homogeneous assessments of Slovenian image dimensions of average and less importance for the overall country image profile. But, their assessments of four, out of six image dimensions of the top importance, are not homogeneous and depend on the level of experience they have with Slovenia. Students who are more informed about Slovenia have a more positive and a more complete picture.

Image; Country Image; Slovenia; Croatian Students

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