engleski

Habitus, market and making the market actor: the case of Kutjevo wine-makers in Croatia

Being impressed by the lack of deep studies about the process of making new post-socialist entrepreneurs in recent economic sociology and a part of economic literature, we wanted to show in this paper (by using the dynamic concept of market and Bourdieu's concepts of habitus and market as 'economic field') that the process of making of new market actors in post-socialist context is a very complex one, demanding larger time period. The case of Kutjevo wine-makers proves that the production and 'self-production' of new (mostly small and medium) entrepreneurs is intermingled with the multidimensional behaviour and attitudes of the all involved stakeholders: from local and central state, the wine-makers themselves till experts and foreign competitors. The following issues are especially elaborated in the paper: market, market actor and its behaviour ; pre-market habitus, entrepreneurial transformation and market behavour ; ekonomic interest and the embeddedness policy within local community ; culture, habitus and the question of mutual cooperation. We believe the market future of Kutjevo wine-makers is mostly dependent on their future economic growth, the quality of their wines and new forms of self-organizing and mutual cooperation.

Habitus; postsocialism; market; entrepreneurs; Kutjevo wine-makers

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