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The interdependence of the purchasing power of tourists and their preferences for organic food, in the case of Istria (CROSBI ID 546646)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Težak, Ana ; Bošković, Desimir ; Saftić, Darko The interdependence of the purchasing power of tourists and their preferences for organic food, in the case of Istria // Planning for the Future - Learning from the Past: Contemporary Developments in Tourism, Travel & Hospitality. Rodos: University of the Aegean, 2009

Podaci o odgovornosti

Težak, Ana ; Bošković, Desimir ; Saftić, Darko

engleski

The interdependence of the purchasing power of tourists and their preferences for organic food, in the case of Istria

With the heightening of environmental awareness and the expanding concern for health, there is a growing demand for organic food. To reinforce the competitive advantages of the Istria tourist destination and to launch an initiative for organic farming, a survey was conducted with the aim of quantifying the interest of tourists in organic food. This paper demonstrates the existence of a correlation between the tourists’ purchasing power and their interest in buying/consuming organic food during their stay in Istria, willingness to pay higher prices for organic food, awareness of organic food selling price, and interest in vacationing in rural Istria.

organic food; survey; purchasing power; preferences; demand; χ 2 test

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Podaci o prilogu

2009.

objavljeno

Podaci o matičnoj publikaciji

Planning for the Future - Learning from the Past: Contemporary Developments in Tourism, Travel & Hospitality

Rodos: University of the Aegean

Podaci o skupu

4th International Tourism Conference, Planning for the Future - Learning from the Past: Contemporary Developments in Tourism, Travel & Hospitality

predavanje

03.04.2009-05.04.2009

Rodos, Grčka

Povezanost rada

Ekonomija