engleski

Sex: Advertising's Most Powerful Tool for Preventing Critical Thinking

The paper analyses the use of sex as the main component of commercial messages for a variety of products in Croatia. Advertising is carefully tailored to the target audience. It can be noticed that market laws and commercial success are much more important for the creators of commercial messages than true human relationships. Advertising has become more sophisticated and it is becoming ever harder to resist its influence. Advertisements that contain sexual messages flatter the potential customers trying to convince them of their importance. It is concluded that modern man is ready to accept the symbolic structure of advertisements that give a false meaning to his/her life.

sex; advertising; target audience; human relationships; critical thinking

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