New Approaches to the Modern Retail Management (CROSBI ID 551235)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Segetlija, Zdenko
engleski
New Approaches to the Modern Retail Management
A concentrational retail development has effectuated further changes in its structure and, accordingly, the changes in the retail economic entity management. In that respect, altered is also a heretofore retail marketing paradigm, as the assortment formation, based upon category management and other vertical marketing types, becomes preponderant. On the other hand, in addition to the cognizance of developmental legalities of the new business unit types, new technologies, and human resources, the knowledge of retail-oriented buyer interconnection modalities becomes ever so pronounced in the new circumstances. Of course, it is harmonized with the newest marketing development phase, based upon an orientation toward buyers and processes. Such an approach is in a direct function of creation of presuppositions for the achievement of a more efficacious and effective eceonomic growth and development in the reatil sector.
retail sale; management; category management; marketing; Republic of Croatia
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Podaci o prilogu
177-184.
2009.
objavljeno
Podaci o matičnoj publikaciji
Interdisciplinary Management Research V
Barković, Dražen ; Demoscheg, Karl - Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
978-963-253-061-2
1847-0408
Podaci o skupu
Interdisciplinary Management Research
predavanje
08.05.2009-10.05.2009
Poreč, Hrvatska