engleski

Towards successful tourism through marketing

Disruptions in the global economy have an adverse effect on tourism, as well. The product offering and its price need to be adjusted to diminished tourism demand. By putting in action a sound marketing strategy, a target market can be found and in it, demand groups that are interested in the product offered. This can be achieved by creative, well-organised and materially motivated tourism marketers.

offering; tourism product; tourism marketing; marketing communications; the organisation of marketing

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