Designing Higher Educational Programs on a Marketing Basis (CROSBI ID 552016)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Meler, Marcel
engleski
Designing Higher Educational Programs on a Marketing Basis
The marketing process in higher education institutions should begin with research, developing in two directions: researching the needs of society and the entire economy for specific knowledge, and researching the latest scientific advancements at home and abroad and the possibility of incorporating them into the programs of higher education institutions. Early in 2005, higher education institutions in the Republic of Croatia made crucial changes to their programs to harmonise them with the Bologna Declaration. This was generally carried out in a disorderly fashion and in an unusually short time, but most importantly, it was done without any prior research and with no regard to the marketing development process of designing new educational programs.
Bologna Declaration; Croatia; higher education; marketing;
Rad je kao sažetak objavljen u Journal of macromarketing, 2009, 29 (4), str. 429-429. Journal of Macromarketing citiran je u slijedećim bazama: Social Sciences Citation Index (Web of Science) ; Ebsco ; CRN: Business & Industry ; Current Citations Express ; Current Contents Connect: Social and Behavioral Sciences edition ; Journal Citation Reports - Social Sciences Edition ; Scopus ; VINITI Abstracts Journal.
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Podaci o prilogu
160-168.
2009.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 34th Annual Macromarketing Seminar "Rethinking Marketing in a Global Economy"
Witkowski, Terrence H.
Kristiansand: Macromarketing Society & University of Adger
0-9795440-9-2
Podaci o skupu
Annual Macromarketing Seminar "Rethinking Marketing in a Global Economy" (34 ; 2009)
predavanje
04.06.2009-07.06.2009
Kristiansand, Norveška