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Designing Higher Educational Programs on a Marketing Basis (CROSBI ID 552016)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Grbac, Bruno ; Meler, Marcel Designing Higher Educational Programs on a Marketing Basis // Proceedings of the 34th Annual Macromarketing Seminar "Rethinking Marketing in a Global Economy" / Witkowski, Terrence H. (ur.). Kristiansand: Macromarketing Society & University of Adger, 2009. str. 160-168

Podaci o odgovornosti

Grbac, Bruno ; Meler, Marcel

engleski

Designing Higher Educational Programs on a Marketing Basis

The marketing process in higher education institutions should begin with research, developing in two directions: researching the needs of society and the entire economy for specific knowledge, and researching the latest scientific advancements at home and abroad and the possibility of incorporating them into the programs of higher education institutions. Early in 2005, higher education institutions in the Republic of Croatia made crucial changes to their programs to harmonise them with the Bologna Declaration. This was generally carried out in a disorderly fashion and in an unusually short time, but most importantly, it was done without any prior research and with no regard to the marketing development process of designing new educational programs.

Bologna Declaration; Croatia; higher education; marketing;

Rad je kao sažetak objavljen u Journal of macromarketing, 2009, 29 (4), str. 429-429. Journal of Macromarketing citiran je u slijedećim bazama: Social Sciences Citation Index (Web of Science) ; Ebsco ; CRN: Business & Industry ; Current Citations Express ; Current Contents Connect: Social and Behavioral Sciences edition ; Journal Citation Reports - Social Sciences Edition ; Scopus ; VINITI Abstracts Journal.

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Podaci o prilogu

160-168.

2009.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of the 34th Annual Macromarketing Seminar "Rethinking Marketing in a Global Economy"

Witkowski, Terrence H.

Kristiansand: Macromarketing Society & University of Adger

0-9795440-9-2

Podaci o skupu

Annual Macromarketing Seminar "Rethinking Marketing in a Global Economy" (34 ; 2009)

predavanje

04.06.2009-07.06.2009

Kristiansand, Norveška

Povezanost rada

Ekonomija