engleski

Digital Market Model of Bread Cereals Based on Mobile Technology

Modern society provides high market transparency, due to significant digital technology evolution, which shrinks long logistical chains and should result, in the future, in direct interaction between two opposite sides, producers of raw materials and producers of final products. If dealers are omitted in the market exchange, it is possible to make cheaper inputs for final product industry, which significantly affects the final product producers competition potential and indirectly it reflects their position improvement. In the agriculture production, related to small private farms with old and uneducated population, implementation of modern digital technology, in the form of computers, is problematic. Such farms, which usually produce bread cereals, prevail in the Republic of Croatia and it is unreal to expect of these small farms to use the advantage of the Internet and potentials of e-Market in product exchange. Access to e-Market is easier by using potentials of modern digital mobile telephone technology. It is acceptable for the majority of population because it is easy to learn the handling of a mobile telephone, and mobile telephones are accessible and widespread due to their price. The implementation research results present a model of e-Market, which include communication protocols, exchange processes, and these results are the basis for pragmatic implementation of derivate model.

e-Market; B2B; B2C; bread cereals; mobile communication; electronic business operations

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