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Linking entrepreneurial orientation with the performance of Croatian hotel industry (CROSBI ID 553051)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Morić Milovanović, Bojan ; Galetić, Fran Linking entrepreneurial orientation with the performance of Croatian hotel industry // An Enterprise Odyssey: Tourism - Governance and Entrepreneurship. 2008. str. 508-514

Podaci o odgovornosti

Morić Milovanović, Bojan ; Galetić, Fran

engleski

Linking entrepreneurial orientation with the performance of Croatian hotel industry

The term entrepreneurial orientation has been used to refer to the strategy-making processes and styles of firms that engage in entrepreneurial activities. A popular model of entrepreneurial orientation (EO) suggests that there are five dimensions of EO - autonomy, innovativeness, risk taking, proactiveness, and competitive aggressiveness. This paper reports on three of those dimensions - innovativeness, risk taking and proactiveness. Innovativeness is the predisposition to engage in creativity and experimentation through the introduction of new products/services as well as technological leadership via R&D in new processes. Risk taking involves taking bold actions by venturing into the unknown, borrowing heavily, and/or committing significant resources to ventures in uncertain environments. Proactiveness is an opportunity-seeking, forward-looking perspective characterized by the introduction of new products and services ahead of the competition and acting in anticipation of future demand. Therefore, the purpose of this paper is to link dimensions of entrepreneurial orientation of Croatian hotels and show a positive correlation with their performance which is measured by the following performance criteria: sales level, sales growth rate, cash flow, net profit and ability to fund business growth from profits.

Entrepreneurial orientation ; Business performance ; Hotel industry

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Podaci o prilogu

508-514.

2008.

objavljeno

Podaci o matičnoj publikaciji

An Enterprise Odyssey: Tourism - Governance and Entrepreneurship

Podaci o skupu

4th International Conference "An Enterprise Odyssey: Tourism - Governance and Entrepreneurship" 2008

predavanje

11.06.2008-14.06.2008

Cavtat, Hrvatska

Povezanost rada

Ekonomija