engleski

The influence of socio-demographic characteristics of tourists on their interest for organic food in Istria, Croatia

Due to the consumers’ concern about their health and the rise of their ecological consciousness demand for organic food is generally increasing. According to this trend there is an increase in the amount of agricultural land surface used for organic farming and market rise for organic products. The survey conducted in 2008. “ Market development possibilities for organic farming in Istra” had a focus on organic food consumption during their stay in Istra. This paper represents analysis of survey in six tourist places in Istra on a sample of 1.300 tourists. We used a questionnaire as research method. The purpose of this paper was to determine socio-demographic characteristics of tourists interested in ecological food consumption and influence on the mentioned interest. Our assumption was that there exists a certain tourists’ profile interested in consuming organic food. We confirmed through correlations their statistical importance.

organic food; socio-demographic profile; tourists; Istria; Croatia

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