engleski

Creating the image of Croatia as touristic destination

Croatia will need to create in tourist development its own recognizable image and at the same time to elevate the tourist offer and destination consideration. The positive tourist identity is a guarantee for the multiplication of tourist business result. It is necessarily to make a distance of existing image of Croatia as a country of mass tourism and modest and cheap offer. The new image has to be based on its native values and has to emphasize all advantages of Croatian tourism. it is needed to take a distance of Croatian tourism. it is needed to take a distance of competition and to entice with recognizable original solutions the potential tourists.

Croatian tourism; new immage; reposition

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