Conjoint analysis in marketing: implication for tourism research and practice (CROSBI ID 474160)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Suzana ; Horvat, Jasna
engleski
Conjoint analysis in marketing: implication for tourism research and practice
The purpose of this article is to: explain what multivriate analysis is and when its application is appropriate, explain the many managerial use of conjoint analysis, comparing conjoint analysis with other multivriate methods, formulate the experimental plan for simple conjoint analysis, recognize the limitations of traditional conjoint analysis and discussed the implications of conjoint analysis in tourism research and practice. Recommendations for further tourism research and practice are presented.
multivariate analysis; conjoint analysis; marketing research; tourism
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Podaci o prilogu
219-235-x.
2000.
objavljeno
Podaci o matičnoj publikaciji
Tourism and Transition
Borković, Vesna
Dubrovnik: Fakultet za turizam i vanjsku trgovinu Sveučilišta u Dubrovniku
Podaci o skupu
International Conference on Tourism and Transition
predavanje
22.11.2000-24.11.2000
Dubrovnik, Hrvatska