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izvor podataka: crosbi

Conjoint analysis in marketing: implication for tourism research and practice (CROSBI ID 474160)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Marković, Suzana ; Horvat, Jasna Conjoint analysis in marketing: implication for tourism research and practice // Tourism and Transition / Borković, Vesna (ur.). Dubrovnik: Fakultet za turizam i vanjsku trgovinu Sveučilišta u Dubrovniku, 2000. str. 219-235-x

Podaci o odgovornosti

Marković, Suzana ; Horvat, Jasna

engleski

Conjoint analysis in marketing: implication for tourism research and practice

The purpose of this article is to: explain what multivriate analysis is and when its application is appropriate, explain the many managerial use of conjoint analysis, comparing conjoint analysis with other multivriate methods, formulate the experimental plan for simple conjoint analysis, recognize the limitations of traditional conjoint analysis and discussed the implications of conjoint analysis in tourism research and practice. Recommendations for further tourism research and practice are presented.

multivariate analysis; conjoint analysis; marketing research; tourism

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Podaci o prilogu

219-235-x.

2000.

objavljeno

Podaci o matičnoj publikaciji

Tourism and Transition

Borković, Vesna

Dubrovnik: Fakultet za turizam i vanjsku trgovinu Sveučilišta u Dubrovniku

Podaci o skupu

International Conference on Tourism and Transition

predavanje

22.11.2000-24.11.2000

Dubrovnik, Hrvatska

Povezanost rada

Ekonomija