engleski

Examination of cause-effect relationships through the balanced scorecard strategy map

The Balanced Scorecard is a strategic management system linking strategy and its performance in practice. The objectives and measures of the scorecard are derived from organization's vision and strategy concerning four perspectives: financial, customer, internal business process, and learning and growth. The goal of the paper is to analyse the generic architecture and its cause-effect relationships used in the building of the Balanced Scorecard strategy map. It provides executives with a framework for describing and managing business strategy.

Strategic management process; Balanced Scorecard strategy map; cause-effect links through the strategy map

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