engleski

U-Commerce Is Here, Are We Ready?

Ubiquitous networks which can be accessed at any time form any place and using a range of devices are base of new kind of commerce. Commerce that offers unique and personalized service to every customer individually using ubiquitous networks is called u-commerce. U-commerce is abbreviation that stands for ubiquitous commerce, also called ubicomp or ultimate commerce or pervasive computing. U-commerce is combination of e-commerce, m-commerce, television, voice and silent commerce. It can be seen as extension of current types of commerce, but not as their replacement. Main u-commerce characteristics are described using the four u-constructs: ubiquity, universality, uniqueness, and unison. Although u-commerce brings many benefits the principal obstacle to u-commerce development and adoption are customer concerns for their privacy protection.

U-commerce; ubicomp; privacy concerns; personalized service; personalization-privacy paradox

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