engleski

Marketing in the Function of Encouragement of Socially Suggested Behaviour

By observing the lifestyle of young people in Croatia the problem of insufficient engagement in sport and physical activities may be noted. It was the motivation for research and includes finding out the basic factors that influence a more active engagement of young people in sport and physical activities. Thus, by means of social marketing it is necessary to encourage and direct individuals behaviour towards the suggested behaviour. Young people will be mostly influenced by education, promotion, being informed, appropriate organization of sport and physical activities and providing upgraded conditions relating to engagement in sport and physical activities.

sport and physical activities, quality of life, social marketing, society, young people

Rad anonimno recenziran i objavljen u cijelosti, međunarodno uredništvo i međunarodni recenzenti, indeksirano u sljedećim bazama podataka – SCI (Web of Science), ISI, CSA, Geobase, IET (IEE), SCOPUS, ASM, ACM, ACS, Elsevier, Zentralbalatt, Mathscinet, DPP, EI, CSBA, Ulrich, DEST, EBSCO, Embase, Biobase, Biotechnobase, Fluidex, OceanBase (http://www.wseas.us/indexes/)