Tourism management as a Development lever of the museum product (CROSBI ID 556773)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Lamza-Maronić, M ; Glavaš, J. ; Mavrin, I.
engleski
Tourism management as a Development lever of the museum product
Croatian museums need to become involved in tourism management, cultural management and cultural marketing. All these processes have to be tried and teste din practice. Otherwise, what is the point of a product or service if there is no demand for it!?
Tourism management ; museum ; product ; development
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Podaci o prilogu
839-846.
2009.
objavljeno
Podaci o matičnoj publikaciji
28th International Conference on Organizational Science Development
Rajkovič, Vladislav ; Ferjan, Marko ; Kern, Tomaž ; Paape, Bjorn
Kranj: Moderna organizacija
978-961-232-230-4
Podaci o skupu
MEDNARODNA konferenca o razvoju organizacijskih znanosti
predavanje
25.03.2009-27.03.2009
Portorož, Slovenija