engleski

Development and marketing of new products in company Chromos-Svjetlost d.o.o.

Production companies meet with the business decision of development of a new product as a great financial venture. . In order for the product to realize the long-term financial plan of the production company, it has to do some additional research of the market. The complete process of development of the new product, which is the result of the market research, is a demanding and gradient road whose final goal is to realize the desires and needs of the utmost users, but also his financial gain of the company itself. The article analyses the role of marketing in the development of the new product on the principle of the production company Chromos Svjetlost d.o.o., with a special overview on the development of the new product based on water “Aqualux”.

New product; development and the processes of the development of the product; marketing; strategy and promotion

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