Market segmentation of hotel product (CROSBI ID 474506)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Berc Radisic, Branka
engleski
Market segmentation of hotel product
Segmentation means ascitivities of hotel object marketing in finding appropriate tourist segment on tourist market, with the same needs and wishes. To those segment hotel can adopt its product more rational and with a higer quality. In segmentation process appropriate variables should be used.
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Podaci o prilogu
5-11-x.
1999.
objavljeno
Podaci o matičnoj publikaciji
SUCASNOST A PERSPEKTIVY SEGMETACIE TRHU
Richterova, Kornelia
Bratislava: Obchodna fakulta, katedra marketingu
Podaci o skupu
SUCASNOST A PERSPEKTIVY SEGMENTACIE TRHU
predavanje
01.01.1999-01.01.1999
Bratislava, Slovačka