engleski

GASTRONOMY AS A SCIENCE IN THE TOURISM AND HOSPITALITY INDUSTRY

Gastronomy is part of the experience economy. In today’s competitive culture of mass tourism and media influenced tastes, the forms and manifestations of hotels and restaurants are determined not by marketing strategies and target group segmentation but by those who can add value to their businesses. Hoteliers and restaurateurs need to serve premium food and beverages as a means to build guest satisfaction and bolster revenue. This is not as simple as it initially appears, as crucial to this effort is the support of vendors in achieving the consistent quality discerning guests expect and will be prepared to pay a premium for. You also need a group of skilled personnel in food operations and food service, and a management layer whose work ethic is based on achieving the best possible end result.

gastronomy; food and beverage; physiological; psychological

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