engleski

Entrepreneurial Development Trough Standardization of Social Responsibility

Aim: This paper focuses on the importance of the concept of social responsibility for small and medium sized enterprises in the Republic of Croatia. Materials and Methods: Analysis and synthesis methods, as well as induction and deduction methods were used in order to examine the role and importance of entrepreneurial development trough standardization of social responsibility. Additionally, theoretically relevant and methodological aspects of current international standards and principles, national laws and ethical codes regarding social responsibility, like OECD Principles, United Nations Norms, Caux Round Table (CRT) Principles, and Occupational Health and Safety Management Systems were analyzed. Results: After analyzing the majority of international standards and principles it is evident that all of them represent a quality base for standardization of social responsibility in small and medium sized enterprises. When considering a fact that every entrepreneur acts in its own manner, governments should take into the consideration principles, standards and proposals for standardization of social responsibility in order to create legislative framework that would stimulate entrepreneurs to conduct business in socially responsible manner. Conclusions: Based on the analyzed international standards and principles, Croatian entrepreneurs should realize the importance of standardization of social responsibility in a modern way of doing business. Therefore, proposal for the development of Croatian national standards for conducting business in socially responsible manner should be adopted, especially because of the fact that Croatia will soon enter the European Union where social responsibly plays a key role in entrepreneurial development.

social entrepreneurship; entrepreneurial development; standardization of social entrepreneurship; ISO.

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