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Connotative meaning of type (CROSBI ID 558798)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Šilić, Lucija ; Dolić, Jurica ; Pibernik, Jesenka Connotative meaning of type // Proceedings / 13th International conference of printing, design and graphic communication Blaž Baromić, Senj, September 30th- October 2nd, 2009 / Bolanča, Zdenka (ur.). Zagreb: University of Zagreb, Faculty of Graphic Arts, Croatia, University of Ljubljana, Faculty of Natural Science and Engineering, Slovenia, Ogranak Matice hrvatske Senj, Croatia, Pulp and Paper Institute, Ljubljana, Slovenia, 2009. str. 239-244

Podaci o odgovornosti

Šilić, Lucija ; Dolić, Jurica ; Pibernik, Jesenka

engleski

Connotative meaning of type

s a mean of communication, the written word has forever changed the course of human history. The development of the writing systems was parallel with the changes in society so that it could enable faster and simpler communication. The written word forms it's meaning by the interpretation of the recipient, and use of typography has the biggest impact on the interpretation of the message. Typography, as an art of shaping the written word, has an unquestionable impact on the human perception and interpretation of the message. With skilled use of type designs, communication quality of the message can be enhanced by giving a certain connotative meaning to the written word. This paper explores the connotative meaning of different letter forms, and its impact on the reader.

type; typography; connotative meaning of type; written communication

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Podaci o prilogu

239-244.

2009.

objavljeno

Podaci o matičnoj publikaciji

Proceedings / 13th International conference of printing, design and graphic communication Blaž Baromić, Senj, September 30th- October 2nd, 2009

Bolanča, Zdenka

Zagreb: University of Zagreb, Faculty of Graphic Arts, Croatia, University of Ljubljana, Faculty of Natural Science and Engineering, Slovenia, Ogranak Matice hrvatske Senj, Croatia, Pulp and Paper Institute, Ljubljana, Slovenia

978-953-7644-02-4

Podaci o skupu

13. Međunarodna konferencija tiskarstva, dizajna i grafičkih komunikacija Blaž Baromić

predavanje

30.09.2009-02.10.2009

Senj, Hrvatska

Povezanost rada

Grafička tehnologija