Connotative meaning of type (CROSBI ID 558798)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Šilić, Lucija ; Dolić, Jurica ; Pibernik, Jesenka
engleski
Connotative meaning of type
s a mean of communication, the written word has forever changed the course of human history. The development of the writing systems was parallel with the changes in society so that it could enable faster and simpler communication. The written word forms it's meaning by the interpretation of the recipient, and use of typography has the biggest impact on the interpretation of the message. Typography, as an art of shaping the written word, has an unquestionable impact on the human perception and interpretation of the message. With skilled use of type designs, communication quality of the message can be enhanced by giving a certain connotative meaning to the written word. This paper explores the connotative meaning of different letter forms, and its impact on the reader.
type; typography; connotative meaning of type; written communication
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Podaci o prilogu
239-244.
2009.
objavljeno
Podaci o matičnoj publikaciji
Proceedings / 13th International conference of printing, design and graphic communication Blaž Baromić, Senj, September 30th- October 2nd, 2009
Bolanča, Zdenka
Zagreb: University of Zagreb, Faculty of Graphic Arts, Croatia, University of Ljubljana, Faculty of Natural Science and Engineering, Slovenia, Ogranak Matice hrvatske Senj, Croatia, Pulp and Paper Institute, Ljubljana, Slovenia
978-953-7644-02-4
Podaci o skupu
13. Međunarodna konferencija tiskarstva, dizajna i grafičkih komunikacija Blaž Baromić
predavanje
30.09.2009-02.10.2009
Senj, Hrvatska