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Economics and Management of Shipbuilding Clusters: Possibilities for integrating Croatian shipbuilding in the EU Shipbuilding Industry

If managed properly, the shipbuilding industry could have a high multiplication effect. This is why it is often considered the key industry in economic develop-ment in many national economies, especially those in transition. The three major players in the global shipbuilding industry are South Korea, China and Japan. Europe is positioned forth but its market share is decreasing rapidly. This is also the case with Croatian shipbuilding industry. This paper aims to critique the level of adaptability of Croatian shipyards leader-ship to the rapidly changing environment of global industry. It also relates the question of survival and sustainable development of Croatian shipbuilding with strategic positioning of European shipbuilders. The results of this research had shown that without clusterizing the shipbuilding industry on EU integration level and not on national levels, Europe will soon loose the struggle for market position improvement or even maintenance to the far more organized Asian rivals. Findings regarding Croatian shipbuilding industry indicate absence of a viable strategy on the national level. Furthermore, the paper is trying to prove that suc-cess will be based on the possibility and will of Croatian shipbuilders to form strong collaboration and business networks with subcontractors and other institu-tions. That should not be limited only on national level, but should incorporate dif-ferent kinds of EU shipbuilding consortiums and clusters as well as other forms of strategic alliances.

shipbuilding; cluster; business network; Croatia; EU

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