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Internet Marketing Strategies and ICT as a Common Ground for Business Development (CROSBI ID 559199)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Jovevski, Dimitar ; Tijan, Edvard ; Karanikić, Petra Internet Marketing Strategies and ICT as a Common Ground for Business Development // MIPRO 2010 Proceedings Vol. V. DE (Digital Economy) & ISS & miproBIS & GLGPS & SP / Čišić, D ; Hutinski, Ž ; Baranović, M et al. (ur.). Opatija: Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2010. str. 36-41

Podaci o odgovornosti

Jovevski, Dimitar ; Tijan, Edvard ; Karanikić, Petra

engleski

Internet Marketing Strategies and ICT as a Common Ground for Business Development

The world has already moved from the industrial economy to the networked, digital economy. In this information era, characterized by the fast growth and development of ICT (Information and Communication Technologies) and the Internet, a further and faster expansion and necessity of new management alternatives can be witnessed. The world has moved from being a cluster of national economies to a global marketplace. The emergence of new, global e-business models based on digital technologies and the Internet has become an imperative for the management of companies of all sizes. Aware of the enormous influence of ICT and the Internet on the overall organizational transformation, and knowing the fact that in the biggest economies in the world, small business are the power jets, managers are obliged to adjust the way they are managing their business initiatives and to apply e-business applications in their small businesses. In this sense, the main objective of this paper is to research and present the possibilities of using the new changed marketing mix applied in digital economy The idea is to show the need for changes in the standard marketing practices in a relation to the need of the new digital economy, using the new trends provided by ICT technologies, Internet and different e-business application to innovate and reengineer different levels within companies.

Internet marketing; business development; ICT technologies;

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Podaci o prilogu

36-41.

2010.

objavljeno

Podaci o matičnoj publikaciji

MIPRO 2010 Proceedings Vol. V. DE (Digital Economy) & ISS & miproBIS & GLGPS & SP

Čišić, D ; Hutinski, Ž ; Baranović, M ; Mauher, M ; Pletikosa, M

Opatija: Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO

978-953-233-055-7

Podaci o skupu

MIPRO 2010

predavanje

24.05.2010-28.05.2010

Opatija, Hrvatska

Povezanost rada

Tehnologija prometa i transport, Ekonomija, Informacijske i komunikacijske znanosti