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Upravljanje znanjem kao nova menadžerska paradigma (CROSBI ID 159995)

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Karamarko, Nikola Upravljanje znanjem kao nova menadžerska paradigma // Tourism and hospitality management, Volume 15 (2009), Number 1; 117-128

Podaci o odgovornosti

Karamarko, Nikola

hrvatski

Upravljanje znanjem kao nova menadžerska paradigma

Knowledge management research in Croatian hotels shows that it has become a new pattern of management, but only in cases of managements that handle the hotel product that is a brand (a protected hotel product with a trademark). Knowledge management as the property of a hotel organization entails the management of a series of processes associated with knowledge, such as: the advancement of the organization's knowledge, protecting the organization's knowledge, utilizing knowledge and sharing knowledge among everyone in the organization. Although the percentage of branded hotels in Croatia has significantly increased, from 2% in 2003 to 5% in 2007, the number of unbranded hotels still remains very high and adds up to 499 hotels. These are mainly hotels that still fall short of wholly using their knowledge and experience (know-how) as a license or franchise of the hotel product with a brand.

znanje i iskustvo (know-how); ugovor o licenci know-how; imidž proizvoda s brandom; ne brandirani hoteli

Projekt Upravljanje znanjem i kadrovima u turizmu kao značajka hrvatskog identiteta

engleski

KNOWLEDGE MANAGEMENT AS A NEW MANAGERIAL PARADIGM

nije evidentirano

knowledge and experience (know-how); know-how license contract; product brand image; unbranded hotels

nije evidentirano

Podaci o izdanju

Volume 15 (Number 1)

2009.

117-128

objavljeno

1330-7533

Povezanost rada

Ekonomija

Indeksiranost