Upravljanje znanjem kao nova menadžerska paradigma (CROSBI ID 159995)
Prilog u časopisu | izvorni znanstveni rad
Podaci o odgovornosti
Karamarko, Nikola
hrvatski
Upravljanje znanjem kao nova menadžerska paradigma
Knowledge management research in Croatian hotels shows that it has become a new pattern of management, but only in cases of managements that handle the hotel product that is a brand (a protected hotel product with a trademark). Knowledge management as the property of a hotel organization entails the management of a series of processes associated with knowledge, such as: the advancement of the organization's knowledge, protecting the organization's knowledge, utilizing knowledge and sharing knowledge among everyone in the organization. Although the percentage of branded hotels in Croatia has significantly increased, from 2% in 2003 to 5% in 2007, the number of unbranded hotels still remains very high and adds up to 499 hotels. These are mainly hotels that still fall short of wholly using their knowledge and experience (know-how) as a license or franchise of the hotel product with a brand.
znanje i iskustvo (know-how); ugovor o licenci know-how; imidž proizvoda s brandom; ne brandirani hoteli
Projekt Upravljanje znanjem i kadrovima u turizmu kao značajka hrvatskog identiteta
engleski
KNOWLEDGE MANAGEMENT AS A NEW MANAGERIAL PARADIGM
nije evidentirano
knowledge and experience (know-how); know-how license contract; product brand image; unbranded hotels
nije evidentirano