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ECR (Efficient Consumer Response) regulations: managing and determining the strategy for category management (CROSBI ID 560868)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Crnjac Milić, Dominika ; Crnjac, Martina ; Šimović, Vladimir ECR (Efficient Consumer Response) regulations: managing and determining the strategy for category management // Zbornik radova - XIV internacionalni naučni skup / The 14th International Scientific Meeting. Subotica: Sveučilište u Novom Sadu, Ekonomski fakultet u Subotici, 2009

Podaci o odgovornosti

Crnjac Milić, Dominika ; Crnjac, Martina ; Šimović, Vladimir

engleski

ECR (Efficient Consumer Response) regulations: managing and determining the strategy for category management

The paper presents examples of determining strategies for managing a category under ECR (Efficient Consumer Response) regulations, and one of the most known and promoted ECR products - category management whose goal is efficient category management of a product in retail with mutual cooperation of the producer and retailer. The article gives an example explaining how a strategy for category management is determined within the Off trade sales channel. It explains types of research for needs of category management which is of great importance for determining the optimum assortment for obtaining better value results.

ECR (Efficient Consumer Response) regulations; category management; retail; Off trade sales channel; Loyalty promotion

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Podaci o prilogu

2009.

objavljeno

Podaci o matičnoj publikaciji

Zbornik radova - XIV internacionalni naučni skup / The 14th International Scientific Meeting

Subotica: Sveučilište u Novom Sadu, Ekonomski fakultet u Subotici

867233223-7

Podaci o skupu

XIV internacionalni naučni skup / The 14th International Scientific Meeting

predavanje

21.05.2009-22.05.2009

Subotica, Srbija

Povezanost rada

Ekonomija, Informacijske i komunikacijske znanosti