ECR (Efficient Consumer Response) regulations: managing and determining the strategy for category management (CROSBI ID 560868)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Crnjac Milić, Dominika ; Crnjac, Martina ; Šimović, Vladimir
engleski
ECR (Efficient Consumer Response) regulations: managing and determining the strategy for category management
The paper presents examples of determining strategies for managing a category under ECR (Efficient Consumer Response) regulations, and one of the most known and promoted ECR products - category management whose goal is efficient category management of a product in retail with mutual cooperation of the producer and retailer. The article gives an example explaining how a strategy for category management is determined within the Off trade sales channel. It explains types of research for needs of category management which is of great importance for determining the optimum assortment for obtaining better value results.
ECR (Efficient Consumer Response) regulations; category management; retail; Off trade sales channel; Loyalty promotion
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Podaci o prilogu
2009.
objavljeno
Podaci o matičnoj publikaciji
Zbornik radova - XIV internacionalni naučni skup / The 14th International Scientific Meeting
Subotica: Sveučilište u Novom Sadu, Ekonomski fakultet u Subotici
867233223-7
Podaci o skupu
XIV internacionalni naučni skup / The 14th International Scientific Meeting
predavanje
21.05.2009-22.05.2009
Subotica, Srbija