The Imperative and Interactive Roles of Marketing and Tourism (CROSBI ID 474984)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Shultz, Clifford
engleski
The Imperative and Interactive Roles of Marketing and Tourism
The global socioeconomic shift front central economic planning to market orientation has affected many institutions and industries, including tourism. In this paper the authors argue that tourism coupled with the complementary implementation of the marketing concept can be fundamental to successful economic transition. The authors introduce a model to help explain rudimentary factors and dynamic interactive relationships that must be addressed if policy makers and stakeholders in the tourism infrastructure hope to establish a competitive and optimally profitable tourism industry. The authors conclude with a summary, policy implications and suggestions for further research.
Marketing; Tourism; Transition
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Podaci o prilogu
102-110-x.
1999.
objavljeno
Podaci o matičnoj publikaciji
Hrvatski turizam na pragu XXI stoljeća
Bošković, Desimir ; Šerović, Svjetlana
Poreč: Institut za poljoprivredu i turizam Poreč
Podaci o skupu
Hrvatski turizam na pragu XXI stoljeća
predavanje
28.10.1999-29.10.1999
Poreč, Hrvatska