engleski

Marketing Resource Development Strategies for Central and South East Europe

The extreme uncertainty produced by the transition process in the Southeast Europe and the accompanying economic turbulence in the region have left most firms without the managerial skills, capabilities and resources to adapt, grow and prosper. Without the development of these resources and capabilities, these economies will not fare well. New combination of factors are constantly reshaping the environment and demanding constant efforts on the part of companies in order to maintain the equilibrium with dynamic environment. As the research results indicate the transition process of those businesses have to “jump over” fundamental business restructuring and implement market driven approach.

Marketing Strategies; Central and South East Europe

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