engleski

Group-oriented Services: A Shift toward Consumer- Managed Relationship in Telecom Industry

Today, telecom operators face a threefold challenge: social challenge in the form of the evolution of consumer’s lifestyle, technological challenge in the form of ever fast changing ICT trends and business challenge in the form of need for innovative business models. This paper introduces an idea of group-oriented services, special type of personalized telecom services, as a possible solution for all three mentioned challenges. The proof-of-concept service, called Agent-Based Mobile Content Brokerage, is presented and elaborated with the aim to demonstrate a shift toward consumer-managed relationship, a novel provisioning paradigm within telecom industry.

Telecom Value Chain; Consumer-Managed Relationship; Group-oriented Services; Ontology-Based Consumer Profiles; Semantic Clustering

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