STEADFASTNESS OF COLOURS OF OUTDOOR ADVERTISING MEDIA (CROSBI ID 41463)
Prilog u knjizi | ostalo
Podaci o odgovornosti
Brozović, Maja ; Mikota, Miroslav ; Pavlović, Ivana
engleski
STEADFASTNESS OF COLOURS OF OUTDOOR ADVERTISING MEDIA
The paper is based on the research of the colours steadfastness of the outdoor media advertising. Depending on the exposure length of outdoor advertising media, the parameters that enable colour constancy for the specific period of posters exposure to external conditions are investigated. Parameters that influence the steadfastness of colours are: ink type, substrate and exposure time. The stability of colours by using three different types of substrate which are usually used for printing jumbo posters and, properly, the ink on solvent and water base are investigated in the paper. Posters were exposed to external conditions between 15 and 30 days which are the usual periods of exposing. Spectrophotometric method was used for measurement, and the steadfastness of colours is expressed by using the total colour difference ΔE00. The optimal parameters for the realization of jumbo posters depending on the exposure period were determined on the basis of obtained results.
steadfastness, advertising media, colours, colour difference
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Podaci o prilogu
19-27.
objavljeno
Podaci o knjizi
STEADFASTNESS OF COLOURS OF OUTDOOR ADVERTISING MEDIA
Branko Katalinic
Beč: DAAAM International Vienna
2010.
978-3-901509-74-2