Brand in the tourism offer of a destination (CROSBI ID 562102)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Berc Radišić, Branka ; Perišić Marina ; Berc Vanja
engleski
Brand in the tourism offer of a destination
A properly selected brand presents a destination’s identity on the market. The brand is what makes a destination’s offering distinctive and appealing to visitors. The extent to which this will be achieved depends upon the quality of the offering and the marketing activities of a destination.
tourist destination ; tourism offering ; tourism product ; tourism marketing ;
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Podaci o prilogu
475-479.
2009.
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objavljeno
Podaci o matičnoj publikaciji
Hotellink
1451-5113
Podaci o skupu
Nepoznat skup
predavanje
29.02.1904-29.02.2096