engleski

Results of the Survey on Implementation of Marketing Strategy in Business Activities in Croatian Construction Companies

A suitable and clearly defined business strategy which is tailored to the demands of the market and clients’ wishes can lead the company to better business results. Market strategy as a part of complete business strategy can accelerate the success of any company. Ever since Croatia became independent, construction industry has played an important part in her economic development. Are Croatian construction companies aware of that, do they have a business strategy, do they maintain market activities, and what is their opinion about all that? The survey research on the implementation of market strategies in Croatian construction companies was carried out and its results will be presented in this paper.

marketing strategy; construction industry

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