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izvor podataka: crosbi

The power of country image in modern international relations : The Image of Croatia (CROSBI ID 562615)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Skoko, Božo The power of country image in modern international relations : The Image of Croatia // International Summer School : Yearbook Šipan 2009. / Čehulić Vukadinović, Lidija (ur.). Zagreb: Political Culture, 2010. str. 127-134

Podaci o odgovornosti

Skoko, Božo

engleski

The power of country image in modern international relations : The Image of Croatia

The author addresses the role of country image in modern international relations. He analyzes the reasons for an increasingly strong influence of country image on the political and economic status of countries in the international community and explains well-known supporting theoretical concepts and research. The author outlines ways of managing country image and analyzes Croatia's position and possibilities.

image; country; branding; country of origin effect

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Podaci o prilogu

127-134.

2010.

objavljeno

Podaci o matičnoj publikaciji

International Summer School : Yearbook Šipan 2009.

Čehulić Vukadinović, Lidija

Zagreb: Political Culture

Podaci o skupu

International Summer School Šipan

pozvano predavanje

01.01.2010-01.01.2010

Šipan, Hrvatska

Povezanost rada

Politologija