The power of country image in modern international relations : The Image of Croatia (CROSBI ID 562615)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Skoko, Božo
engleski
The power of country image in modern international relations : The Image of Croatia
The author addresses the role of country image in modern international relations. He analyzes the reasons for an increasingly strong influence of country image on the political and economic status of countries in the international community and explains well-known supporting theoretical concepts and research. The author outlines ways of managing country image and analyzes Croatia's position and possibilities.
image; country; branding; country of origin effect
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nije evidentirano
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nije evidentirano
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nije evidentirano
Podaci o prilogu
127-134.
2010.
objavljeno
Podaci o matičnoj publikaciji
International Summer School : Yearbook Šipan 2009.
Čehulić Vukadinović, Lidija
Zagreb: Political Culture
Podaci o skupu
International Summer School Šipan
pozvano predavanje
01.01.2010-01.01.2010
Šipan, Hrvatska