engleski

The global trends on alcoholic beverage consumption

Trends of consumption of alcoholic beverages in the hospitality industry are an important part of management forecasts in the design and planning of future travel demand. Motive trends and needs of tourists in the consumption of alcoholic beverages are a special interest of this paper, so that it would be easier to create the future level of tourism demand for alcohol as an important element in the creation of tourist spending in the hospitality facilities. The authors wish to define the offer of alcoholic beverages and its importance in the amount of the tourist expenditures. The goal of research to determine the impact of world trends in the consumption of alcoholic beverages. Model of research tasks are hospitality facilities which provide drinks and beverages service in the Republic of Croatia in the system of benchmarking with comparable hospitality objects. Forms and types of alcoholic beverages that affect the total tourist spending, as well as the laws of supply and demand in the tourist market in the experiences of beverages will be explored and described. Expected research contributions and the defined goal are to determine possible trends in future consumption of alcoholic beverages in hospitality objects. Relevant data on tourist spending, available from statistical sources, as well as proprietary research on tourist spending in the Republic of Croatia, and relevant literature on the management of tourist spending will be presented and used. Management activities in the creation of optimum types and forms of alcoholic beverages with the aim to increase tourist spending in hospitality objects will be defined.

tourist demand trends; tourist expenditures; consumption of alcoholic

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