engleski

Aggregation of tourist entrepreneurship in differentiation of tourist offer in Croatia

Between European countries, especially Mediterranean, Republic of Croatia is certainly one of those who justifiably deserve to be one of the leading, whether in the context of former tourist achievements or in the context of long-term, future projects of tourism development. However, justifying that conclusion is possible, only on the base of exact present indicators based on argumentative approximations, which have to have anchorage in estimated future trends regarding investments, quality, variety of tourist products, original tourist offer, invention, education and motivation of human resources, legislation, institutional grounds, and more others relevant factors for tourism development in Croatia. On the other hand, competitiveness between tourist business entities in Europe and global is becoming larger, therefore it’s an obligation of all factors which are involved in tourist development to find organizational, financial, political and other systematic solution that could program tourist development on objective grounds. Among all advantages and possibilities, it’s exceeding obligation of catering-tourist economy and government institutions to neutralize and marginalize immanent weaknesses and threats from internal and external environment. One of possible approaches in defining and determine tourist constant and strategic tourism “programation” is the one that analyzes, modulate and elevate tourist offer through unique, eventful, quality and price acceptable tourist product.

entrepreneurship; tourism; development; competitiveness; differentiation; tourist offer

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