engleski

Learning environment : framework for successful corporate entrepreneurship

Entrepreneurship is a dynamic form of social and economic behavior in which people respond to environmental signals regarding the availability and significance of opportunities combined with the resource availability. The process of learning can be considered critical for achieving entrepreneurial effectiveness. The general assertion in the article is that a company should combine entrepreneurial orientation with a strong learning orientation in order to achieve the highest synergistic benefits. Learning orientation involves the overall organizational engagement reflected in the value the company places on promptly responding to environmental changes but also constantly challenging procedures, systems and mental models that direct its relationship with the environment. A set of hypotheses are being established linking entrepreneurial orientation implemented within corporate entrepreneurship activities and learning orientation implemented within the learning company framework with the organizational performance. The underlying premise behind the framework is the idea that the entrepreneurial field of research requires a broadening of its research domain. Predominant studies of necessary and/or existing individual entrepreneurial characteristics should be supplemented by inquiries of a context in which entrepreneurial decisions are being made in order to form a coherent body of research of this complex phenomenon which is dynamic and constantly evolving through social interactions.

entrepreneurship; learning organization; organizational learning; creativity

ISBN 978-953-6025-34-3 (CD ROM)