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Franchising in Croatia (CROSBI ID 42089)

Prilog u knjizi | izvorni znanstveni rad

Alon, Ilan ; Alpeza, Mirela ; Erceg, Aleksandar Franchising in Croatia // Franchising Globally - Innovation, Learning and Imitation / Alon, Ilan (ur.). New York (NY): Palgrave Macmillan, 2010. str. 138-154

Podaci o odgovornosti

Alon, Ilan ; Alpeza, Mirela ; Erceg, Aleksandar

engleski

Franchising in Croatia

Franchising is a new business sector in Croatia. Those companies involved in retailing, distribution, and wholesaling operations are becoming aware of the benefits of franchising as an organizational method and are considering its adaptation to the local context. However, franchising is underdeveloped with only a handful of active firms, lack of regulatory structure, lack of support from institutions, disinterested banks and little experience in the marketplace. Authors' contribution is in an assessment of the franchising model in the Croatian context.

Franchising, Business Model, Transition Economy

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Podaci o prilogu

138-154.

objavljeno

Podaci o knjizi

Franchising Globally - Innovation, Learning and Imitation

Alon, Ilan

New York (NY): Palgrave Macmillan

2010.

978-0-230-23828-2

Povezanost rada

Ekonomija