engleski

Planning the revitalisation of Franciscan Monastery on the islands Badija, Croatia

Based on the exceptional attractiveness of the renovated monastery, pristine nature and high demand for top quality religious/spiritual programs, all enhanced by the island’s relative isolation, Badija offers excellent conditions for developing into a top class destination for religious tourism, targeting especially the ever increasing number of more specialized market niches of Catholics around the world. Notwithstanding the very favorable long-term trends on the demand side, there will be two factors limiting the long term financial self-sufficiency of Badija. These are: a) a relatively small accommodation capacity of the monastery and b) the expected price range appropriate for the targeted market segments. In order to create the favorable conditions for the generation of additional financial revenues, Franciscans will have to deal seriously with the commercial side of the business. Apart from religious programs and activities, they will have to take advantage of numerous opportunities to provide additional commercial services to the staying guests, daily visitors and groups on organized tours of the monastery complex.

revitalisation; Franciscan Monastery; island Badija

Tekst je objavljen i na hrvatskom jeziku