engleski

Inducing organizational learning through foreign market entry

Aim of this paper is to examine how foreign market entry affects construction industry organization. Organizational changes are detected that are induced by specific market context as organization struggles to achieve profitable performance. Question of organizational learning is elaborated in accordance to organizational exposure to market context. Sources of organizational learning have been discussed as well as learning intensity through organizational structure. Further research guidelines are suggested

Knowledge management; organizational learning; foreign market; international construction; market context

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