Consumer Interpretation of Recycling Symbols Used for Printed Products (CROSBI ID 566669)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Dolić, Jurica ; Pibernik, Jesenka ; Bilušić, Iva
engleski
Consumer Interpretation of Recycling Symbols Used for Printed Products
This article examines the design and implementation of existing symbols used for labeling recyclable and recycled printed products. In an era of increased ecological awareness, it is important that labeling of recyclable and recycled consumer products is easily understandable and unambiguous. Today, there are multiple existing symbols for recyclable and recycled printed products, and since several organizations are introducing their versions of recycling labels, it is questionable whether the wide variety of different symbols may cause confusion and misinterpretation. The goal of the research is to examine how consumers interpret recycling symbols on the Croatian market.
Recycling; Printed product; Paper; Packaging; Recycling symbols
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Podaci o prilogu
2010.
objavljeno
Podaci o matičnoj publikaciji
International Scientific Conference Management of Technology – Step to Sustainable Production, Rovinj June 2 - 4, 2010, Croatia, Conference Proceedings
Ćosić, Predrag
Zagreb: Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu
978-953-7738-09-9
Podaci o skupu
MOTSP2010, 2nd International Scientific Conference Management of Technology – Step to Sustainable Production
predavanje
02.06.2010-04.06.2010
Rovinj, Hrvatska