engleski

Social Networks as Medium of Enterprise Advertising

Social networks, as considerable part of Internet activities, are considered to be new world trend, thus becoming more significant part in everyday life of private users, as well as the interesting communication tool for many businesses. Since social networks are used as the increasingly important communication medium for users, they can also be used as valuable medium for enterprise advertising. In comparison to traditional advertising media, financial benefits are undeniable. The main purpose of this study is quantification of these differences in advertising costs.

social networks; Internet; enterprises; advertising costs

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