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Sharing the Technology: The Case of Neuroscience and Marketing (CROSBI ID 568762)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Marković, Milivoj ; Pogledić, Ivana ; Komšić, Ivan Sharing the Technology: The Case of Neuroscience and Marketing // Annals of DAAAM for ... & proceedings of the ... International DAAAM Symposium ... / Katalinić, Branko (ur.). 2010. str. 0029-0031

Podaci o odgovornosti

Marković, Milivoj ; Pogledić, Ivana ; Komšić, Ivan

engleski

Sharing the Technology: The Case of Neuroscience and Marketing

Neuromarketing is an emerging subfield in marketing that combines neuroscientific knowledge and research tools in order to adress marketing related problems. Current research has provied answers to many questions that convential marketing methods were unable to answer. This paper briefly summerizes the most important finding to date, and speculates about possible directions of further development. Key characteristics of technological tools are presented as well as ethical concernes expressed by some researchers.

Neuroscience ; Neuromarketing ; Brain activity ; fMRI

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Podaci o prilogu

0029-0031.

2010.

objavljeno

Podaci o matičnoj publikaciji

Annals of DAAAM for 2010 & Proceedings of the 21st International DAAAM Symposium

Katalinić, Branko

Beč: DAAAM International Vienna

978-3-901509-73-5

1726-9679

Podaci o skupu

21st International DAAAM Symposium

poster

20.10.2010-23.10.2010

Zadar, Hrvatska

Povezanost rada

Temeljne medicinske znanosti