Sharing the Technology: The Case of Neuroscience and Marketing (CROSBI ID 568762)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Milivoj ; Pogledić, Ivana ; Komšić, Ivan
engleski
Sharing the Technology: The Case of Neuroscience and Marketing
Neuromarketing is an emerging subfield in marketing that combines neuroscientific knowledge and research tools in order to adress marketing related problems. Current research has provied answers to many questions that convential marketing methods were unable to answer. This paper briefly summerizes the most important finding to date, and speculates about possible directions of further development. Key characteristics of technological tools are presented as well as ethical concernes expressed by some researchers.
Neuroscience ; Neuromarketing ; Brain activity ; fMRI
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Podaci o prilogu
0029-0031.
2010.
objavljeno
Podaci o matičnoj publikaciji
Annals of DAAAM for 2010 & Proceedings of the 21st International DAAAM Symposium
Katalinić, Branko
Beč: DAAAM International Vienna
978-3-901509-73-5
1726-9679
Podaci o skupu
21st International DAAAM Symposium
poster
20.10.2010-23.10.2010
Zadar, Hrvatska