engleski

Characteristics of private accommodation providers in Croatia

This paper presents the analysis of individual characteristics of private accommodation providers of the Primorsko-goranska County, in terms of creating and preserving the competitive advantages of hospitality sector. Results were obtained using the interviewing method on the sample of 430 private accommodation providers in PGŽ. Specially designed structured questionnaire was used as a template for data collection. The study includes three groups of characteristics: general characteristics (gender, age, family status and tradition), the motivation to expand and invest in additional facilities, and perception of work and problems private accommodation providers are faced with. The research has shown that a typical private accommodation provider is an older man (more than 45 years old) with a family of 4-6 members, with no interest for the major expansion and investment in additional facilities. The biggest problems for the private accommodation providers are: marketing strategy, partnership in tourist destination, unfair competition and lack of IT knowledge.

individual characteristics; private accommodation provider; hospitality services in households

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