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Application of the Internet Market Research Methods in Hospitality (CROSBI ID 42963)

Prilog u knjizi | izvorni znanstveni rad

Andrlić, Berislav ; Budić, Hrvoje Application of the Internet Market Research Methods in Hospitality // DAAAM International Scientific Book 2010 / Branko Katalinić (ur.). Beč: DAAAM International Vienna, 2010. str. 497-508

Podaci o odgovornosti

Andrlić, Berislav ; Budić, Hrvoje

engleski

Application of the Internet Market Research Methods in Hospitality

This paper analysis the role of Internet market research in hospitality due to it's changing and complex environment. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In order to examine this problem the following methods were used: analysis, synthesis, induction, deduction and online secondary research. Results showed that online market research methods improve the quality of e- marketing process in hospitality.

market research, methodology, internet, hospitality

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Podaci o prilogu

497-508.

objavljeno

Podaci o knjizi

DAAAM International Scientific Book 2010

Branko Katalinić

Beč: DAAAM International Vienna

2010.

978-3-901509-74-2

Povezanost rada

Ekonomija