The data quality in CRM systems: strategy and privacy (CROSBI ID 572928)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Boban, Marija ; Ivković, Miodrag ; Jevtić, Vesna ; Milanov, Dušanka
engleski
The data quality in CRM systems: strategy and privacy
This work emphasizes importance of Customer Relationship Management (CRM) data for success in business, especially in marketing, sales and customer services areas. The data quality is essential for deployment of increasingly integrated operational and analytical CRM systems, as well as for meaningful set of customers’ metrics maintenance. This work represents goals and strategy, factors and management program of data quality, as well as, data privacy and data security in CRM systems.
data quality; CRM systems; strategy; privacy; customers
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Podaci o prilogu
2011.
objavljeno
Podaci o matičnoj publikaciji
Podaci o skupu
YU Info 2011 i ICIST 2011 - Međunarodna konferencija ICIST 2011
predavanje
06.03.2011-09.03.2011
Kopaonik, Srbija