Factors that influence Internet users' privacy perception (CROSBI ID 573972)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mekovec, Renata ; Vrček, Neven
engleski
Factors that influence Internet users' privacy perception
Privacy concerns are identified as one of the main factors that have a negative impact on Internet users’ online behaviour. Often, Internet users do not have confidence that a web site will ensure their privacy either in collection nor in future usage of their personal information. In this article we propose a categorization of factors that can influence users’ privacy perception during their online activity. Furthermore, we report on a research model for Internet users’ privacy perception, and a pilot study performed among online shopping/Internet banking users.
privacy perception; online privacy; online shopping; Intern
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Podaci o prilogu
227-232.
2011.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ITI 2011, 33rd international conference on Information Technology Interfaces
Luzar-Stiffler, Vesna ; Jarec Iva ; Bekić Zoran
Zagreb:
978-953-7138-20-2
Podaci o skupu
33rd International Conference on Information Technology Interfaces -ITI 2011
predavanje
27.06.2011-30.06.2011
Cavtat, Hrvatska