engleski

The choice of colours in graphic design in relation to the children’s preference. Aspects transferred to the colour appearance of printed media

The aim of this paper is directed at the observation of colour preference of children to the printed media products. The two objectives of this paper have been defined. The first one is directed at the choice of colours for different kinds of children printed products. It is based on the fact that the choice of colour used for children printed media toys belongs to the graphic designer (adult) and that the chosen colour is the result of his creativity and knowledge of children psychology. The second objective is based on the fact that children colour preference may differ according to their nature, temper, different lightening and atmospheres during the daylight. The results have shown that designers’ choice of colour is in correlation with the main children preferences. Majority of designers would choose red and yellow for girls, and blue for boys. On the other hand, the results have shown that there were no particular differences between boys’ and girls’ preference of presented colours or graphics. Exposure to different light surroundings showed that in the afternoon children chose blue rather than warm colours. This paper has given an interesting perspective for graphic designers that are involved with children printed media industry.

graphic design; colour preference; printed media products

nije evidentirano