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Research of e-marketing information system in hospitality (CROSBI ID 574776)

Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija

Andrlić, Berislav ; Budić, Hrvoje ; Đokić, Kristian Research of e-marketing information system in hospitality // International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering. 2011. str. 1184-1189

Podaci o odgovornosti

Andrlić, Berislav ; Budić, Hrvoje ; Đokić, Kristian

engleski

Research of e-marketing information system in hospitality

Marketing in hospitality due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of market research and especially new technologies give rise to new or existing hospitality growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of hospitality, and market research using the Internet. The aim of this paper is to present application of research market methods via the Internet in hospitality using e-marketing information system.

e-marketing ; hospitality ; market research

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Podaci o prilogu

1184-1189.

2011.

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objavljeno

Podaci o matičnoj publikaciji

International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering

Pariz: World Academy of Science, Engineering and Technology (WASET)

2010-376X

2010-3778

Podaci o skupu

World Academy of Science, Engineering and Technology - WASET 2011

predavanje

24.06.2011-26.06.2011

Pariz, Francuska

Povezanost rada

Ekonomija, Informacijske i komunikacijske znanosti

Indeksiranost