Research of e-marketing information system in hospitality (CROSBI ID 574776)
Prilog sa skupa u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Andrlić, Berislav ; Budić, Hrvoje ; Đokić, Kristian
engleski
Research of e-marketing information system in hospitality
Marketing in hospitality due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of market research and especially new technologies give rise to new or existing hospitality growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of hospitality, and market research using the Internet. The aim of this paper is to present application of research market methods via the Internet in hospitality using e-marketing information system.
e-marketing ; hospitality ; market research
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Podaci o prilogu
1184-1189.
2011.
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objavljeno
Podaci o matičnoj publikaciji
International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
Pariz: World Academy of Science, Engineering and Technology (WASET)
2010-376X
2010-3778
Podaci o skupu
World Academy of Science, Engineering and Technology - WASET 2011
predavanje
24.06.2011-26.06.2011
Pariz, Francuska