engleski

Dynamic Adaptive Companies - Answer to the "Wawes" in Macromarketing Environment

The author discuss the characteristics of the "waves" in South-East Europe macromarketing environment and the characteristics of the "Dynamic Adaptive Companies" as an answer to those "waves". Changes in macromarketing environment are concentrated on two main trends - named privatisation and entrepreneurial "waves". This "waves" are interrelated and effect business conditions. Such business conditions requires a new ways of thinking and organising the business. Knowledge to adapt themselves dynamically becomes source of success. The companies with those sources were named "Dynamic Adaptive Companies".

Macromarketing; Dynamic Adaptive Companies

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